Description: I developed and designed a high-converting landing page for a fictional whitewater rafting client,

Colorado Rapid Adventures. The goal was to attract a wide range of customers—from first-timers to thrill-seekers—by creating a compelling user journey that highlights key offerings and builds trust.

My Role: All the copywriting. All the design. All me. I wrote the copy for each section of the page, focusing on a strong hero message, a clear breakdown of trip options, a section to reassure new rafters, and strategic calls-to-action to drive bookings.

Skills Used: Copywriting, Web Design (Canva), Content Strategy, Brand Messaging, User Experience (UX) Writing, Call-to-Action Optimization.

Outcome: The final landing page copy provides a cohesive and persuasive narrative, positioning Colorado Rapid Adventures as a safe and thrilling option for adventurers near Denver. The project demonstrates the ability to create a full-page copywriting sample from concept to visual execution.