Description: I developed and designed a high-end landing page for Avenue Aperitifs, a concept for a bar and cocktail lounge. The project’s goal was to create an elegant digital presence that captures the brand’s sophisticated atmosphere and highlights its offerings.

My Role: I was responsible for the entire project, beginning with the creation of a simple brand kit to define the visual and tonal identity. This included writing all copy, from the hero headline to the final calls-to-action, as well as designing the visual layout and user experience of the demo website.

Skills Used: Brand Identity, Web Design, Copywriting, UX Writing, Visual Layout, Call-to-Action Optimization.

Outcome: The final demo website successfully positions Avenue Aperitifs as the city’s premier destination for high-end cocktails and refined conversation. The project showcases my ability to create both compelling copy and a cohesive visual design that works together to build a strong brand identity.